બુધવાર, 3 માર્ચ, 2010

ADVT. SLOGANS:DO THE NEW

TATA Teleservices,which failed to attract customers with Tata Indicom,made a comeback with bang with a funny brandname DOCOMO targetting the youth and made the giants like Airtel and Vodafon copy its 'pay per second' scheme. By the way,with everything fresh in it, docomo has its slogan that looks quite similar to Mountain Dew slogan. DO THE DEW is mountain dew,a soft drink brand's slogan. DO THE NEW is docomo's.

There was a hard drink brand (i forgot its name) which had one of the best slogans i've ever come across: FUNRISE AT SUNSET

8 pm brand liquor has very indianised slogan: AATH KA THAATH
Johny Walker,the most premium liquor co.'s slogan has become a classic line: KEEP WALKING

Let's move from alcohol to nicotin. Most probably benson&hedges cigarette has this slogan-a wonderful one- BEST TOBACCO MONEY CAN BUY
Wills slogan MADE FOR EACHOTHER gave an idea to a filmmaker and what we received was a timeless lovestory named 'EK DUJE KE LIYE'.
I don't know whether the co. exists or not but the slogan of Society Tea still exists in my mind: TEA AS IT SHOULD BE

More kicking thing than the former two too has an unforgattable slogan. Yes,it's money i'm talking about. MASTER CARD has the slogan that's just kammaal. THERE ARE SOME THINGS MONEY CAN'T BUY. FOR EVERYTHING ELSE THERE IS MASTER CARD.
ICICI Bank had in recent past a nice slogan: ZINDAGI KA HISAB KITAB

One of the tiles brand slogan says: NOT JUST TILES...LIFESTYLE

The media brands, though having highly creative crew on their side,have very dull slogans. Divya bhaskar had TAMARI MARJI NU AKHABAR
so dry!
Sandesh wishes SUPRABHAT GUJARAT
dry again!
CHITRALEKHA prints on its masterhead: SADA AGRESAR SAPTAHIK
so pale!
Yes,ABHIYAN has little spark in its slogan:
TAMARI MATE,TAMARI SATHE...SATAT
Times of india has been dreaming to prevail truth since 1838 and says LET TRUTH PREVAIL

INDIAN EXPRESS slogan reflects Ramnath goenka era with its slogan JOURNALISM OF COURAGE

Vinod 'the versetile' mehta plays it cool with just THE WEEKLY MAGAZINE for OUTLOOK.

It's an interesting world of advt slogans if you give it a glance.
I think we should meet once again for some more interesting slogans.
Till then,let me wish you using Whisper slogan
HAVE A HAPPY PERIOD

મંગળવાર, 2 માર્ચ, 2010

Bura na maano... Belated Holi hai!!

Known journalist urvish kothari has mentioned couple of funny/strange signboards in his blog.so interesting is the topic that it reminded me many such innovative boards.

When you get off the train at lucknow station,you are welcomed with a line spoken sweetly from the loudspeaker: MUSKURAIYE... KI AAP LUCKNOW ME HAI
a nice way,really,to greet a person!
Couple of years back,once i was in the ghatlodia area of ahmedabad and i happened to read boards hung on almost every lamppost:
MUSKURAIYE... KI AAP GHATLODIA ME HAI

come on,ghatlodia! Give me at least one reason to do so after reaching you. Lucknow has plenty.

I got a reason to smile when i read a line written just at the entrance of a footwear shop at vallabh vidhyanagar: KEEP YOUR FOOTWEAR OUT
Respect the pair that earns you money, honey!

There's a garment shop in passport office area of ahmedabad:
THATHAARO
...thaat maath nu thekaanu

superb expression from pure desi dialect which looks close to anybody who's a gujarati.

There'r people who just slap on the face of education system with the name of the shop he owns.in khedbrahma (dist.sabarkantha), there's a pan shop (galla) near bus station:
M.A.B.Ed PAN CENTRE

baxi has expressed his liking for the word 'nest' for a home's name after reading it on z.bhutto's bungalow on mumbai sea.gulzar's bungalow has plate outside it: BOSKIANA
Bosky is his daughter. Gandhi picked a group of words from Stuti of Sri Ram (sri ram chandra krupalu bhajaman...) and named his one of the ashrams as HRADAYKUNJ

Kumar Sanu literary became a name in music world of boliwood after unimaginable success of 'Aashiqui'.he bought a bungalow in mumbai and its name was AASHIQUI.
What can be the name of modi's bungalow that he'll buy after getting retired from active politics? No prize for guessing the name which is 'GODHRA'

Urvish kothari has mentioned MADHYAM VARG SOCIETY in ahmedabad.there's SHRAMJIVI SOCIETY on vidyanagar-karamsad road.what could be the name of the same society if there lives mla-s and ministers of gujarat?then it'd be BESHARMJIVI SOCIETY

don't take it otherwise respected ministers and mla sahebs kyu ki
BURA NA MAANO (aap logo ki vajah se yaha har roj) HOLI HAI!!!