બુધવાર, 3 માર્ચ, 2010

ADVT. SLOGANS:DO THE NEW

TATA Teleservices,which failed to attract customers with Tata Indicom,made a comeback with bang with a funny brandname DOCOMO targetting the youth and made the giants like Airtel and Vodafon copy its 'pay per second' scheme. By the way,with everything fresh in it, docomo has its slogan that looks quite similar to Mountain Dew slogan. DO THE DEW is mountain dew,a soft drink brand's slogan. DO THE NEW is docomo's.

There was a hard drink brand (i forgot its name) which had one of the best slogans i've ever come across: FUNRISE AT SUNSET

8 pm brand liquor has very indianised slogan: AATH KA THAATH
Johny Walker,the most premium liquor co.'s slogan has become a classic line: KEEP WALKING

Let's move from alcohol to nicotin. Most probably benson&hedges cigarette has this slogan-a wonderful one- BEST TOBACCO MONEY CAN BUY
Wills slogan MADE FOR EACHOTHER gave an idea to a filmmaker and what we received was a timeless lovestory named 'EK DUJE KE LIYE'.
I don't know whether the co. exists or not but the slogan of Society Tea still exists in my mind: TEA AS IT SHOULD BE

More kicking thing than the former two too has an unforgattable slogan. Yes,it's money i'm talking about. MASTER CARD has the slogan that's just kammaal. THERE ARE SOME THINGS MONEY CAN'T BUY. FOR EVERYTHING ELSE THERE IS MASTER CARD.
ICICI Bank had in recent past a nice slogan: ZINDAGI KA HISAB KITAB

One of the tiles brand slogan says: NOT JUST TILES...LIFESTYLE

The media brands, though having highly creative crew on their side,have very dull slogans. Divya bhaskar had TAMARI MARJI NU AKHABAR
so dry!
Sandesh wishes SUPRABHAT GUJARAT
dry again!
CHITRALEKHA prints on its masterhead: SADA AGRESAR SAPTAHIK
so pale!
Yes,ABHIYAN has little spark in its slogan:
TAMARI MATE,TAMARI SATHE...SATAT
Times of india has been dreaming to prevail truth since 1838 and says LET TRUTH PREVAIL

INDIAN EXPRESS slogan reflects Ramnath goenka era with its slogan JOURNALISM OF COURAGE

Vinod 'the versetile' mehta plays it cool with just THE WEEKLY MAGAZINE for OUTLOOK.

It's an interesting world of advt slogans if you give it a glance.
I think we should meet once again for some more interesting slogans.
Till then,let me wish you using Whisper slogan
HAVE A HAPPY PERIOD

મંગળવાર, 2 માર્ચ, 2010

Bura na maano... Belated Holi hai!!

Known journalist urvish kothari has mentioned couple of funny/strange signboards in his blog.so interesting is the topic that it reminded me many such innovative boards.

When you get off the train at lucknow station,you are welcomed with a line spoken sweetly from the loudspeaker: MUSKURAIYE... KI AAP LUCKNOW ME HAI
a nice way,really,to greet a person!
Couple of years back,once i was in the ghatlodia area of ahmedabad and i happened to read boards hung on almost every lamppost:
MUSKURAIYE... KI AAP GHATLODIA ME HAI

come on,ghatlodia! Give me at least one reason to do so after reaching you. Lucknow has plenty.

I got a reason to smile when i read a line written just at the entrance of a footwear shop at vallabh vidhyanagar: KEEP YOUR FOOTWEAR OUT
Respect the pair that earns you money, honey!

There's a garment shop in passport office area of ahmedabad:
THATHAARO
...thaat maath nu thekaanu

superb expression from pure desi dialect which looks close to anybody who's a gujarati.

There'r people who just slap on the face of education system with the name of the shop he owns.in khedbrahma (dist.sabarkantha), there's a pan shop (galla) near bus station:
M.A.B.Ed PAN CENTRE

baxi has expressed his liking for the word 'nest' for a home's name after reading it on z.bhutto's bungalow on mumbai sea.gulzar's bungalow has plate outside it: BOSKIANA
Bosky is his daughter. Gandhi picked a group of words from Stuti of Sri Ram (sri ram chandra krupalu bhajaman...) and named his one of the ashrams as HRADAYKUNJ

Kumar Sanu literary became a name in music world of boliwood after unimaginable success of 'Aashiqui'.he bought a bungalow in mumbai and its name was AASHIQUI.
What can be the name of modi's bungalow that he'll buy after getting retired from active politics? No prize for guessing the name which is 'GODHRA'

Urvish kothari has mentioned MADHYAM VARG SOCIETY in ahmedabad.there's SHRAMJIVI SOCIETY on vidyanagar-karamsad road.what could be the name of the same society if there lives mla-s and ministers of gujarat?then it'd be BESHARMJIVI SOCIETY

don't take it otherwise respected ministers and mla sahebs kyu ki
BURA NA MAANO (aap logo ki vajah se yaha har roj) HOLI HAI!!!

રવિવાર, 28 ફેબ્રુઆરી, 2010

Happy Holi to M.F.HUSSAIN

As holi is the festival of colors,i think,a painter must be the person who feels this festival very close to his heart.
M.f.hussain,the greatest indian painter alive,who has been living in u.k.-u.a.e. for past half a decade or so,is offered citizenship by Qatar and hussain may give a nod to it.

Hussain is a criminal? Only criminals an pakistan's dethroned presidents live in exile.hussain is neither of these.he's an artist who doesn't know ways of the world,he doesn't care that everybody stays pleased.
'Emotions' of handful people running small time parties got hurted by titles of the paintings.they tossed this issue and overnight hussain became the bad man. His gallery in ahmedabad called 'gufa' too was attacked and his several paintings destroyed.after number of protests held against him,many cases filed against him,he chose to leave the country. Half a dozen extremists decide whether you'll be allowed to live in the country or you'll leave it.the govt,the court,the police,the human rights commission,the art lovers-all these bodies could not provide protection to the great painter.

Just like bangladesh's generation next will ask their parents why they could not deserve taslima nasrin,our kids will ask us the same question with hussain's name replacing taslima when they grow up. How will you explain?

શનિવાર, 27 ફેબ્રુઆરી, 2010

Feb,27,Coach-S/6, Narendra Modi and 3000+ days...

Narendra Modi was watching the 3rd ODI at Motera Stadium and Yusuf Pathan took wicket of South African opener.when yusuf was celebrating this wicket with his team-mates,what must be the thought in Modi's mind? 'i took several wickets 8 years back after Godhra massacre.'

the act of setting the coach on fire in which karsevaks were travelling was an unforgivable act.the involveds must be penalised.but it was the duty of the court.in this case,the mobs took over the courts' duty.and it's not advisable to expect sensible outcome when the mob is in action.as expected,it claimed hundreds of peoples' lives.the social,religious climate of the state was terribly disturbed.

Who was responsible? The people who killed 58 karsevak?no.it was the aim of those bunch of (slang) to create chaotic situation in the state which they achieved.

Ok.then govt. is responsible?yes.govt should have handled the situation after this tragedy tactfully. It's not that it failed to do so.instead,the govt (read modi) percieved this calamity as an opportunity to build his image as a saviour.and he could do that masterfully. Modi's age as a cm is as old as Godhra massacre plus six months.
Modi's victory in december,'02 election was just thanks to godhra issue.no doubt,he has done oiling in govt. machinery and has put the state on a way to progress.but the progress of the state as well as change in attitude of sarkari babulog is virtual.there are newly built Sewa Sadan containing the govt offices is there in every district place.it's a good packaging lookwise but the product which is there in the wrapper is the same-as corrupt as it was ever.

Modi is doing a great harm by keeping the people of the state under the impression that all is well about gujarat.all can never be well for all for all time.such a mentality make the people delicate and they learn to accept the situation even when it is unacceptable. Peoples' 'tolerance' was well exhibited after pankaj trivedi and dipesh-abhishek murders.

Jayant khatri,a celebrated gujarati story writer,wrote to Chandrakant baxi when later's wife gave birth to a kid, 'parents too are born with the birth of a child.' can we say, 'a leader too is born with the birth of a communal riot.'? What say?
Jay Shri Ram.

શનિવાર, 13 ફેબ્રુઆરી, 2010

Valentine's day boliwood ishtyle

Prem,ishq ne muhabbat ni vaato akhbar ni columns ma vanchi lejo.lo vancho 10 mast maja na romantic gito vishe ne pachhi sambhlo emne ek pa6i ek.

1.mere khwabo me jo aaye..

Git khub saras.singing pan evu j kem ke lata e gaayu 6e.kajol,je sari dancer tarike pankayeli nathi,ene pan sav fenki deva jevo to dance nathi j karyo.sangitkar jatin lalit e kaal ma purbahar ma khilela hata.
Aa badhi sari-saras chijo ma jo koi kamal ni hoy to gitkar aanand baxi na shabdo,khas kari ne aa stanza:
kar baitha bhul vo
le aaya ful vo
usse kaho jaye chand leke aaye..

2.ek ladki ko dekha to aisa laga..

Film bhale vinod chopra e digdarshit kari hoy,1942 a love story na gito temna (e samay na) sahayak digdarshak sanjay lila bhansali e direct karya hata.r.d.burman ni goodbye kiss etle kumar sanu e e j git na ek shot ma oshika ma thi udta pinchha jeva swar ma gayelu aa git.javed akhtar nu prayogatmak aa git prem ma ubharta yuvan ne gamti chhokri mate 21 upama-o aape 6e.

3.dekho maine dekha hai ye ik sapna..

R.d.burman fari ek var.aanand baxi ane lata pan.ahi amit kumar pan 6e.bahu thoda gito saangopaang aava romantic hoy chhe. Sapana ni duniya ma jivta lovebirds aapnu ghar aavu hashe ne tevu hashe ni kalpna-o kare chhe.Git na chhella antra ma heroine puchhe chhe: 'ye to bolo hogi kaha pe ladai?'
hero jawab aape chhe te sambhlo:
'maine vo jaga hi nahi banai'
aho!

4.ghar se nikalte hi..

Javed akhtare aa git 1942 a love story mate lakhyu hatu. Chopra ne na gamyu, mahesh bhatt e pakdi lidhu.rajesh roshan na 'kaho na pyar hai' karta anek ghanu saru album.e vat fari kyarek.udit narayan e shu gaayu 6e aa git!

5.ay kash ke hum hosh me ab aane na paye..

Jatin-lalit ane kumar sanu.lakhyu majrooh sultanpuri e. Shahrukh tyare king khan nahoto.uttam love song!

6.aajkal paav zamin par nahi padte mere..

Muzic director koi singh 6e ne gaayika lata.gulzar na shabdo ekdum,rom rom romantic.

7.patta patta boota boota..

Mool mahedi hasan e gaayeli aa prasidhdh gazal 'ek nazar' film ma rafi ane lata e gaayi 6e.sangit laxmikant-pyarelal nu. Utyoube par aa git ni search maarsho to e jova malshe ne e jena par filmavelu 6e e joi tamari aankho acharajaai jashe.hu nahi kahu.khud joi lo.

8.jaana suno hum tumpe marte hai..

'khamoshi-the musical' nu aa git mara ek favourite sir nu pan favourite 6e. Farivar jatin-lalit, majrooh ane udit narayan.aapne tevayela 6ie te karta sav judi tarah nu ne adbhut git.

9.hushn pahado ka..

Ravindr jain lekhak ne sangitkar pan.lata ane suresh wadkar. Wadkar na awaje aa git ne shu sahelavyu 6e!

10.rang barse bhige chunarvari rang barse..

Kai kaheva ni jarur 6e aa git vishe!

Happy Valentine's Day to You.

સોમવાર, 1 ફેબ્રુઆરી, 2010

Duniya:gol,choras ke pa6i baasundi?

Duniya gol 6e evu gelilio e sidhdh karyu ne evu sidhdh karva badal tene karavas pan bhogavvo padyo. Pan duniya,sansar, jindagi jeva vishayo par philosophy daholi daholi ne ketlay philosophers ni naiya (ke mercedez?) paar utri gai ane ketlay lakhvaiya-o ni lekhak tarike ni karkirdi kushal gruhini e jamavela dahi ni jem jaami gai.
Aa sansar ne jova no darek vyakti no ek najariyo hoy 6e,andaz hoy 6e je tena vyaktitv ni jem anya karta alag hoy 6e.ne tame jo sarjak hov to tamara sarjan dwara tame tamaro duniya ne jova no drashtikon duniya sathe share kari shako 6o. Gandhiji ne alp vastro ma potani laaj dhankva mathti stri ma aakha hindustan ni daridrata dekhai. Tagor ne e drashy joi ne kadach evi kavita suzi hot je vachak ne hachmachavi nakhat. Sansar ne halvash thi lai shakay 6e,halvash thi ene lai shakay 6e. Ne e pan pela vahiyat tuchka ni jem nahi (jema teacher na 'duniya gol 6e ke choras?' prashn na jawab ma koi vidyarthi kahe 6e,'saheb,mara pappa to kahe 6e duniya 420 6e.') je humourous o6o ne funny vadhare 6e.halvash thi duniya ne jova ni 6ata ek star jaalvi rakhva nu!aa kevi rite thay?vancho jyotindra dave no adbhut hasya-nibandh jema te sansar vishe hasta hasavta koi pan gambhir philosophy ni harol ma sanmanpurvak ubhi rahe evi vat kare 6e. Sambhlo e vat:
Jyotindra dave ne temna batuk mama nyat na jaman-var ma bhag leva katargam thi surat aave 6e. Vaadi ni bahar batuk mama koi ne 'jaman-var ma shu 6e?' em pu6e 6e ne javab male 6e,'baasundi'. Kadach laadupremi hova thi mama baasundi nu nam sambhli bhadke 6e, aayojako ne khari-khoti sunaave 6e.pan jamva bese 6e tyare aapni ane aakhi y ghatna na saxi jyotindra ni apexa virudhdh e batuk mama 6 padiya bhari ne baasundi thathavi jay 6e.jyotindra dave lakhe 6e: 'emne koi e aagrah karyo nahoto...6ata emne paraane baasundi khadhi.
Aa sansar asaar 6e. Duniya ma du:kh sivay biju kashu j nathi.manas manas no veri banyo 6e...jivan jemtem ghasdi kadhvu pade 6e.sansar pratye nafrat,nirasha ne kantala na udgaar varamvar aapne kadhie 6ie.pan eni maya 6odati nathi-6odaati nathi em nahi,6odvi j nathi.game 6e 6ata sansar gamto nathi em kahie 6ie.
Koi mane pu6e ke 'sansar kevo 6e?'to kahu,ke 'batuk mama ni baasundi jevo.''
jyotindra dave nu bayan ahi puru thay 6e ne sharu thay 6e ek vichardhara-shu darek vichar ne gambhirta na vaagha paheravi ne j ena vishe vaat karvi joie? Jyotindra dave-ke jemne maatr hasyalekhak kaheva te emni pratibha nu apman 6e- aakhi y babat ne kevi halvash thi lai ne pan gaambhirya no undertone vaagto rakhi shake 6e! Bhai,aa to jyotindra dave no andaz-e-bayaan 6e!

Rann:karo zyada ka irada

Hu MAX-NEWYORK LIFE INSURANCE no vima dharak hova thi mara janmdivas par e co. mane sms kari vadhai aapta lakhe 6e:karo zyaada ka irada. Priy film-maker Ramu ni 29 jan. e pradarshit thayeli 'Rann' joi ramu ne aa j vaky kahevanu man thayu.khub saras theme,khub saras treatment,jabardast camera-work,amitabh no saaro ane riteish deshmukh no khub j saaro abhinay,sachot rite mool rasta par thi bhatkya vina pahochadato sandesh-aatli badhi karigari 6ata ramu ne be-tran vato pu6va ni ich6a thay 6e.
1.bhrasht ane satta lalsu neta tarike paresh rawale anek filmo kari 6e.RANN paresh rawal ne eva kirdar ma pesh karti vadhu ek film bani ne rahi jay 6e.RANN madhye paresh rawal kashu j navu nathi karto.
2.Sudip,je amitabh na putr no role kare 6e, sav over-act kare 6e. Satat tanav ma raheta paatr tarike ek na ek prakar na gestures batavi te kantaalo j upjavto maloom pade 6e.('phoonk' na hero e aa j prakar nu satat stressed raheta paatr ne film ma bakhubi nibhavyu 6e.)
3.agatya ni vat.film ma ek news-channel aakhe aakhi kendra-sarkar no takht paltavi de 6e.aa vat jara hajam thati nathi!shu koi news channel ke akhbar etlai vishvasniyata dharavta hoy 6e ke temni ek story aavdi moti asar,deshvyapi asar upjavi shake! Shibu soren na kaala kartooto jag-jaher 6e 6ata hakikat e 6e ke aaj ni tarikhe e jharkhand no c.m. 6e, madhu koda nu kaubhand media ma khub gajyu-eni patni 6attisgarh ma m.l.a. tarike chuntai gai. Narendr Modi saame to 2002 tatha 2007 ma to aakheaakhu print ane electronic media padi gayu hatu, hitler ne hatyaro ne kai ketlay visheshano media e chipkavya hata.6ata y modi 3000 ane ketlak vadhu divaso thi c.m. office shobhavi rahya 6e. Aasaram ane jayshrididi vishe mahina-o sudhi 6apayu,batavyu,banne mukt 6e,banne 'jaane pote kashu karyu j nathi' em fare 6e. Bolo,media e upar na tamam loko vishe bharpur 6apyu 6e,batavyu 6e 6ata ema na kono vaal pan vanko thayo ke pa6i loko e emne tadke muki didha?
Ramu e samji leva ni jarur 6e ke loko mate channelo par batavata news ke entertain channels par batavati serials-banne ni vishvasniyata sarkhi 6e.loko mate banne manoranjan na sadhan maatr 6e. News joi koi potana abhipray badalva bestu nathi.

Ramu no media taraf jova no abhipray sacho 6e,sensible 6e pan ramu na nasib ma je audiance lakhayelu 6e te etlu sensitive nathi.
Carry on,RGV!
wo subah kabhi to aayegi..